PUMIO
An in-house social SaaS platform built to demonstrate end-to-end product engineering
Overview
PUMIO is an in-house software product developed by Whale Group Ltd. The company's primary activity is custom software and web application development for business clients.
Built end-to-end as a reference implementation of a complex social SaaS application — from system architecture through production deployment.
The engineering scope covers modular content publishing, short-form media components, engagement systems, user identity infrastructure, discovery tooling, and subscription access workflows integrated within a single platform architecture.
The product serves as a live reference environment for our engineering practices — informing how we approach custom platform development, system integration, and long-term product iteration for client engagements.
Screenshots
Interface previews from core modules of the platform.
Product Roadmap
Product milestones from initial concept through public launch and ongoing platform development.
Concept & Product Planning
CompletedThe product vision took shape internally — we defined the platform concept, mapped core modules, and drafted the initial engineering plan.
Core Platform Build
CompletedDelivered the foundational application architecture — user profiles, content feeds, multimedia modules, engagement components, and shared platform services.
Production Deployment
CompletedDeployed the application to production infrastructure and validated end-to-end platform workflows across core modules.
- 4
Launch & Audience Growth
In ProgressThe product is live. Focus is on building the initial audience, expanding reach, and growing the platform community.
- 5
Real-Time Media Module
In ProgressIn parallel with launch: live streaming and synchronised broadcast components within the existing application architecture.
- 6
Premium Access Workflows
PlannedExpand subscription gating and permission-based content access patterns at the application layer.
- 7
Platform Expansion
AheadAdditional discovery tooling, mobile clients, and interaction formats planned as part of the engineering roadmap.
Key Capabilities
Core platform capabilities engineered and delivered in the product.
Content Publishing Module
Modular feed architecture for long-form posts, video delivery, and threaded discussion workflows.
Short-Form Media Engine
Story and short-form video formats with embedded polling and interactive voting components.
Engagement & Interaction Layer
Reusable reaction systems and community interaction patterns for high-engagement social applications.
User Profile & Identity System
Configurable profile infrastructure that unifies content, permissions, and audience management.
Discovery & Growth Toolkit
Search, promotion, and audience discovery components integrated into the platform architecture.
Subscription & Billing Integration
Recurring subscription tiers and premium access workflows built into the platform commerce layer.
Deployment Scenarios
Example environments where this in-house platform demonstrates our software engineering capabilities.
Social SaaS Engineering
Reference implementation for teams building community-driven applications with feeds, media modules, and structured user profiles.
Membership & Access Platforms
Demonstrates subscription tiers, gated content, and permission-based access patterns within a production-grade software architecture.
Multimedia Product Development
Shows how short-form media, interactive components, and engagement layers can be integrated within a unified custom platform build.
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Whale Group Ltd designs and ships custom software products for teams that need reliable digital infrastructure and thoughtful UX.